AI training for marketing and content

In-company and online training

Practical AI for marketing and content

From idea to impact: create, automate, and scale content with AI, measure results, and set guardrails (quality and GDPR) so your team delivers more in less time.

  • AI-assisted content & SEO (briefings, copy, creatives, repurpose).
  • Automation of social, email, and reporting with workflows.
  • Agents and chatbots for marketing: FAQs, lead qualification, sales routing.
  • Metrics & ROI: templates, dashboards, and experimentation.
Request a 15-minute diagnostic See programs and formats Get the “100 prompts” PDF

Prefer to talk? Write to us at info@bastelia.com or visit Contact.

AI training for marketing and content teams

Why train your team now?

Generative AI and agents are already part of everyday marketing. The competitive advantage is not in “trying tools” but in integrating them methodically: clear processes, prompt libraries, quality controls, legal compliance, and business metrics. Our programs combine practical training with real deployment in your channels and workflows.

With Bastelia, learning ends in action: we connect AI with your CRM, CMS, and analytics; design publication and automation workflows; and train power users so knowledge stays in-house. We also take care of GDPR and internal AI policies for responsible, safe use.

  • AI-driven SEO & SEM: research, briefings, and creatives.
  • Content marketing: scripts, copy, visuals, video, repurpose.
  • Automation: Marketing Automation, social, and reporting.
  • AI agents for support & marketing (FAQs, lead qual, routing).
AI applied to SEO, social, and content

Programs and formats

Express Workshop (3–4 h)

Ideal for management and teams seeking vision, demos, and first quick wins. Understand potential, test tools, and take away a 30-day plan.

Applied Workshop (8–12 h)

Guided work with your brand’s real cases: content, SEO & social; basic automation workflows; style guide and quality checklist.

In-company Bootcamp (24–40 h)

End-to-end: design workflows (Make/Zapier), prompts, standards, guardrails, and channel deployment (CMS/CRM). Includes KPI dashboard.

Optional: pilot implementation

Mentoring (4–12 weeks)

Ongoing support to consolidate processes, optimize results, and train power users. Bi-weekly reviews and continuous improvement of your campaigns.

Want more training options? See our corporate programs and the general AI Training page.

Sample syllabus (configurable by goals)

  1. Foundations of generative AI & agents; limits, bias, and guardrails.
  2. Content strategy: pillars, clusters, editorial calendar, and briefings.
  3. Copy & storytelling: brand voice, style, and prompt patterns.
  4. AI-assisted SEO: keyword research, briefs, on-page. More on AI SEO.
  5. SEM/Paid: dynamic creatives, variants, and feeds.
  6. Social & community: hooks, calendar, and assisted responses.
  7. Video & multimedia: scripts, storyboards, subtitles, and repurpose. Video & Content Pack.
  8. Workflow automation: Make/Zapier, CMS/CRM integrations. See Marketing Automation.
  9. AI agents & chatbots for marketing: FAQs, lead qual, routing.
  10. Quality: checklists, human review, and style guides.
  11. Legal & ethics: GDPR, data use, copyright, internal AI policy.
  12. KPIs & ROI: baselines, dashboards, and experimentation.
AI deployment methodology in marketing

Methodology

80/20 practice

Hands-on sessions to produce: ready templates (prompts, briefs, playbooks) and exercises with your real channels (blog, web, social, email).

Stack integration

We connect AI to your tools (CMS, CRM, analytics) and design reusable workflows with automation.

Quality & compliance

Guardrails, internal policies, and human review to ensure quality, safety, and GDPR compliance.

Expected results

  • Reduced time-to-content and greater consistency across channels.
  • Higher team productivity and faster campaign execution.
  • Quality control (standards + human review) and brand safety.
  • Proven ROI: saved hours, faster delivery, and results per channel.

See our success stories and Social & SEO Pack and Video & Content Pack.

AI applied to marketing results

Who is it for?

Marketing & content teams

Need to scale production with quality, maintain brand voice, and coordinate multiple channels smoothly.

SEO/SEM & performance

Seek speed and consistency in research, briefs, and creatives, with a results focus.

Brand & social teams

Want multiformat repurpose, assisted responses, and brand safety without losing the human touch.

SMBs and scale-ups

Want to automate tasks, measure ROI, and consolidate processes with responsible AI.

Deliverables

  • 100 marketing prompts templates (copy, SEO, social, email, paid).
  • Quality checklists and style guides.
  • KPI dashboard and measurement guide.
  • Resource repository and recordings (if online).

We also offer specific training in content generation, AI SEO, and Marketing & Sales (CRM).

AI agents and automation for marketing

Frequently asked questions

Is it adapted to our sector and brand voice?
Yes. We adjust syllabus, cases, and prompts to your personas, voice & tone, and compliance requirements. Includes style guide and quality standards.
Can we integrate real automations during training?
Yes. In bootcamp/mentoring we design workflows (Make/Zapier) and pilots connected to CMS/CRM. The goal is to leave with operational processes.
Is it eligible for FUNDAE funding?
If you work with an organizing entity, we coordinate documentation and eligibility with FUNDAE. We review requirements and schedule to ensure approval.
Does it include certification?
Yes. We issue a Bastelia certificate of completion at the end of the program.
What tools do we use?
We adapt to your stack (text/image/video/audio generatives, automation, SEO/analytics, DAM/CMS, and CRM). If you lack licenses, we suggest alternatives.
Ready to accelerate your marketing with AI? Talk to an expert or write to us at info@bastelia.com

Useful links: Social & SEO Pack, Video & Content Pack, Success stories.

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