Marketing with AI • Social & SEO Pack • 100% online delivery
Social & SEO Pack (AI‑Powered)
If you want organic growth that actually generates leads, you need more than “SEO tasks” or “posting more on social.” You need one connected system: technical SEO, high-intent content, authority building through link earning, social distribution built for social search, and listening to capture what your market is asking right now.
Bastelia delivers this pack fully online and uses AI in every step where it improves speed and accuracy (research, briefing, drafting, repurposing, reporting) — while keeping human review for quality, brand safety, and conversion clarity. The result is a faster workflow and a more cost‑efficient service without the “cheap SEO” pitfalls.
- One pack, one roadmap: SEO + Social + Listening + Reporting.
- White‑hat authority: link earning, not link buying.
- Designed for leads: intent mapping, CTAs, and conversion paths.
- Cost‑efficient by design: online delivery + AI acceleration + human QA.
What problem does the Social & SEO Pack solve (and why does it matter for leads)?
Most companies don’t have an “SEO problem” or a “social problem.” They have a system problem: teams publish content without a clear intent map, SEO audits live in documents that never turn into real changes, social posts don’t connect to a search strategy, and reporting focuses on isolated metrics instead of pipeline impact.
The Social & SEO Pack solves this by treating visibility like a flywheel: discoverability (social + social search) creates awareness, SEO captures intent, authority increases your ability to rank for competitive topics, and conversion design turns attention into leads. Each part feeds the other — and that compounding effect is what makes organic growth sustainable.
On‑page & technical SEO that removes friction
We fix the fundamentals that block ranking: structure, internal linking, search intent alignment, indexability, and the page-level details that move the needle (headings, metadata, schema, topical depth).
- Audit → prioritized roadmap → implementation guidance
- Content optimization with conversion intent
- Structured data and internal linking strategy
Authority building that is safe long-term
We focus on link earning (digital PR style), not shortcuts. You get assets and outreach that build reputation and strengthen rankings without creating penalty risk.
- Linkable assets & “citable” content formats
- Partner and media opportunity mapping
- Ongoing monitoring for quality and risk
Social content built for discovery & social search
Social is no longer just distribution — it’s search, recommendations, and trust. We build a consistent calendar and repurpose your SEO themes into platform-native formats that earn attention and drive qualified traffic.
- Editorial calendar aligned with keyword/topic clusters
- Repurposing system (one insight → many formats)
- Profile and post optimization for social search
Listening & reporting that connect to real decisions
You get monitoring and unified dashboards so your strategy evolves from real signals: audience questions, objections, performance by topic, and what drives leads — not just impressions or isolated rankings.
- Social listening insights → SEO content loop
- Unified SEO + social reporting
- Monthly priorities and next sprint plan
Why combine SEO and social (instead of running them as separate services)?
Running SEO and social separately usually produces predictable waste: the SEO plan becomes a content factory, and social becomes a posting schedule. Neither one reliably captures real customer language or builds a consistent narrative that earns trust.
When you combine them, you unlock three compounding advantages:
- Better intent mapping: social listening surfaces the exact phrases, objections, and “why now?” triggers your buyers use. That language becomes your headings, FAQs, landing page copy, and cluster topics — which improves ranking and conversion.
- More efficient content production: one strong insight becomes a full asset stack: an SEO guide, a comparison angle, a carousel, a short video script, and a mini FAQ thread — all aligned and consistent.
- Higher authority signals over time: distribution increases the chance your content gets referenced, shared, mentioned, and linked — the kind of organic signals that increase trust and future rankings.
There is also a modern reality: people discover solutions on social platforms and communities before they search on Google. If your content only exists on your website, you’re invisible where discovery happens. If your content only lives on social, you miss long-term compounding search demand.
What exactly do you get each month (beyond a generic “we do SEO and social” promise)?
You don’t buy hours. You buy a repeatable operating system. Each month follows the same logic: gather signals → prioritize → execute → distribute → measure → iterate. The goal is to compound results and avoid “busy work” that looks productive but does not move pipeline.
1) A clear monthly roadmap (not a vague report)
You receive a prioritized plan that answers: what we’ll do, why it matters, and how it will be measured. This avoids the classic agency failure mode: endless audits with no implementation momentum.
- Top opportunities by impact vs effort
- Risks and blockers (with actions)
- Content + distribution plan tied to intent
2) On‑page execution that improves ranking *and* conversion
We optimize pages with the goal of creating clear relevance and clear next steps. That includes structure, internal linking, schema guidance, and conversion prompts that match the user’s stage.
- Priority pages: service/landing pages + supporting clusters
- Conversion intent: CTAs aligned with informational vs commercial queries
- Structural improvements that reduce friction for crawlers and humans
3) Content production built around “answering to win”
Search engines and buyers reward content that resolves uncertainty. We write to answer questions completely, then connect the answer to the most logical action (CTA) without forcing it.
- Clusters (guides, comparisons, FAQs, use cases)
- “Citable” formats: definitions, steps, checklists, summaries
- Updates to existing content (often the fastest win)
4) Social distribution that feeds discoverability
We take your SEO themes and turn them into platform-native posts that people actually engage with. This improves brand demand, creates content that ranks inside platforms, and increases exposure for link earning.
- Editorial calendar aligned with topic clusters
- Repurposing into multiple formats
- Consistency and optimization for social search
Expectation setting: the exact number of deliverables depends on the plan you choose and your starting point. What does not change is the operating system: signal → prioritize → execute → distribute → measure → iterate.
How does AI reduce cost without reducing quality (and how do you avoid “AI content spam”)?
AI is powerful in marketing, but it’s also a trap: it can produce fast output that looks “fine” and still fails to rank, fails to convert, or creates credibility risk. The key is using AI where it is strongest and keeping humans responsible for what AI cannot guarantee.
In this pack, AI is used to accelerate the parts that slow agencies down — while humans remain accountable for truth, clarity, differentiation, and brand voice. That is why we can deliver faster and more cost‑efficiently while still doing white‑hat work.
Where AI helps (speed + consistency)
- Topic research and clustering from seed keywords
- Draft outlines with intent-aligned sections
- Draft variants for hooks, intros, and repurposed formats
- On-page checklists and optimization suggestions
- Reporting summaries and insight extraction
Where humans must lead (quality + trust)
- Choosing the right angle: what makes your offer truly different
- Fact-checking, compliance constraints, and claim discipline
- Editing for readability, persuasion, and brand credibility
- Conversion design: CTAs that match the user’s stage
- Final QA to prevent thin, repetitive, or generic output
If you want a simple rule: AI can draft; humans must decide. That’s how you avoid content that feels like noise — and how you create pages that users trust and search engines reward.
How do you build authority safely (without risky link schemes)?
Authority is not a checkbox — it’s the long-term reason search engines and buyers take you seriously. The biggest SEO risk is chasing shortcuts: buying links, using spam networks, or mass-producing low-value content. Those tactics can create temporary movement and long-term damage.
This pack focuses on link earning, which is the sustainable path: create assets worth referencing and build relationships that lead to mentions, citations, and links. In practical terms, we build authority through:
“Citable” content assets
We produce content that others actually reference: mini-guides, checklists, explainers, definitions, and resources. The format matters as much as the topic.
- Industry explainers that reduce complexity
- Comparison pages that clarify decisions
- Resource hubs that stay useful over time
Outreach that respects quality
Outreach is not “blast 1,000 emails.” It’s targeted: relevant sites, relevant topics, and clear mutual value. This is slower than spam — and far more effective long-term.
- Partner and ecosystem mapping
- Opportunity-driven outreach and placements
- Monitoring to avoid low-quality patterns
Non-negotiable: we do not buy links. If someone offers “50 links for $99,” they’re selling risk, not authority.
How do you measure success (so you can make decisions, not just read reports)?
The point of reporting is to drive action. We focus on a small set of metrics that connect to growth: visibility by topic, content performance by intent, and lead outcomes where tracking allows it.
We typically separate metrics into two layers: leading indicators (signals that you’re building momentum) and lagging indicators (the business results that arrive after compounding).
Leading indicators (momentum signals)
- Topic cluster visibility growth (not just single keywords)
- Improved engagement quality: time on page, scroll depth (when tracked)
- Social reach + saves/shares (signals of usefulness, not vanity likes)
- Brand and topic mentions (where measurable)
- Indexation and crawl improvements after technical fixes
Lagging indicators (business outcomes)
- Qualified leads generated from organic + social
- Assisted conversions (how content influences the path)
- Lead quality signals (sales feedback, conversion rate by source)
- Pipeline contribution (if CRM integration exists)
Practical promise: each month, you should know what improved, what did not, why, and what we’re doing next. If reporting does not create decisions, it’s just noise.
Which plan fits your stage (and what do you actually get in each)?
Pricing depends on scope (markets, languages, number of platforms, starting point). What you can decide today is the operating level. Choose the plan that matches your ambition and internal capacity — then we confirm scope after an express audit.
Essentials — “Build a strong base”
Best if you need traction with a controlled scope and want the fundamentals done properly before scaling output.
- Audit + prioritized roadmap
- On‑page optimization sprints for priority pages
- Content + social calendar aligned with 1–2 core themes
- Basic listening + monthly reporting
Growth — “Accelerate visibility”
Best if you want consistent content velocity, stronger distribution, and the first serious push on authority building.
- Recurring technical + on‑page sprints
- Topic clusters and conversion paths
- More social formats + repurposing pipeline
- Link earning actions + deeper listening insights
Scale — “Maximize ROI”
Best if you operate across markets/languages, need more aggressive authority building, or want tighter analytics/CRM alignment.
- Multi‑market structure guidance (when relevant)
- Always‑on content pipeline + advanced repurposing
- Stronger PR/authority strategy and outreach
- More frequent iteration cadence and reporting depth
What do you need from us to start fast (and what happens first)?
Because everything is online and the workflow is sprint‑based, the pack can start quickly — but speed depends on one thing: access and clarity. When we have access to the right data and you have clear offers, execution becomes simple.
What we typically request
- Analytics + Search Console access (or equivalents)
- CMS access or a clear implementation workflow
- Your offers, margins, and target customers (so we don’t guess)
- Brand voice guidelines (or we create a lightweight version)
- Any compliance constraints (industries with strict claims)
What happens first (typical flow)
- Express diagnosis: identify blockers + quick wins
- Roadmap & calendar: topics, formats, distribution plan
- Execution sprint: priority pages + first content batch
- Measurement loop: unify reporting and refine priorities
Reality check: if your website structure is messy or your offer is unclear, the first wins will come from fixing fundamentals. If the fundamentals are solid, you can move faster into scaling content and authority.
Want something useful right now? Here are 2 mini tools (no signup, runs in your browser).
These tools are intentionally simple. They are designed to help you think like a Social SEO strategist: convert your offer into questions people search, transform those questions into social hooks, and estimate what “better” could mean for leads if you improve visibility and conversion.
Tool 1 — Social SEO Opportunity Map: enter your niche + offer + keywords and get a ready-to-use list of SEO questions, social post hooks, and link-earning asset ideas.
Tip: paste customer questions or objections inside “keywords” — it often produces better angles than generic keyword lists.
Your Opportunity Map
SEO questions to target
Social hooks that attract the right audience
Link‑earning asset ideas (safe authority)
Conversion angles you can test
Tool 2 — Organic Lead Lift Estimator: a rough calculator to estimate how better visibility + conversion could translate into additional leads.
This is not a forecast. It’s a planning tool. Real outcomes depend on your market, offer clarity, authority, and execution consistency.
Estimated impact (monthly)
FAQs about Social SEO, AI‑assisted SEO packages, and online delivery
These are the questions that matter before you invest: quality, safety, measurement, and what “done right” actually looks like. The answers are written to be practical — not marketing fluff.
What is “Social SEO” (and is it different from regular SEO)?
Social SEO is the practice of improving discovery and trust across both search engines and social platforms. It connects classic SEO (technical + content + authority) with social behavior: social search, recommendations, audience questions, and distribution. The difference is not a new trick — it’s a new operating model: your content plan and your social plan are built from the same intent map and measured as one system.
Will AI-generated content hurt SEO?
AI is not automatically “bad.” Low-quality content is bad — regardless of who writes it. The risk comes from publishing generic, repetitive, or unverified content at scale. In this pack, AI accelerates drafts and research while humans ensure usefulness, accuracy, clarity, and conversion intent. That’s how you get speed without sacrificing trust.
Do you buy backlinks?
No. Buying links is a long-term risk. We focus on link earning: building assets worth referencing and doing targeted outreach where relevance and quality are non-negotiable.
How soon can we see results?
Some improvements can show early (technical fixes, better internal linking, better structure, stronger distribution). Meaningful organic growth is usually a compounding process over months. If your website and offer are already clear, you can move faster. If fundamentals are messy, the first wins come from fixing them.
How do you make informational content convert without being pushy?
Informational content converts when the CTA matches the user’s stage. Instead of forcing “Buy now,” we use logical next steps: express audits, checklists, comparisons, and decision-support content. The conversion strategy is built into structure, internal links, and micro-CTAs.
What platforms do you support for social?
We choose platforms based on where your buyers actually pay attention. Common choices include LinkedIn, Instagram, YouTube, and X — but the plan should be driven by your audience, not trends.
Can you work in multiple languages and markets?
Yes. Multi-market work requires the right structure (and sometimes hreflang strategy) and a content approach that respects real local intent, not literal translation. We can scope multi-language delivery inside the Scale plan.
What makes Bastelia’s approach cost-efficient?
Two things: (1) everything is delivered online with a sprint workflow, and (2) AI is used where it reliably improves speed (research, drafting, repurposing, reporting). Human review remains the quality gate. That combination reduces overhead and increases output per hour without turning the service into low-quality automation.
What’s the best first step if we’re unsure?
Start with an express audit request by email. Share your website, your market, and what a “good lead” means for you. We’ll reply with a realistic scope and what we would prioritize first.
How do you start (and what should you include in your email)?
If you want clarity fast, send one email and we’ll scope the pack properly. The more context you share, the more accurate the proposal. If you prefer simplicity, just share your website and your primary goal — we’ll ask the missing questions.
Email: info@bastelia.com
Suggested details to include: company name, website, industry, markets/languages, preferred social platforms, current SEO/social challenges, and what counts as a qualified lead for you.
What you should expect next:
- A short clarifying email (if needed)
- A scoped recommendation (Essentials / Growth / Scale)
- A practical first‑month roadmap: quick wins + foundation work
- A clear list of deliverables and measurement approach
No forms, no friction — just a fast and focused start.