Scale your content production without sacrificing brand quality
We generate text, images, video and audio with artificial intelligence and human review. We deliver pieces ready for your CMS/DAM with on-page SEO, metadata, and responsible labeling options whenever AI plays a substantial role.
Why generate content with AI (done right)?
AI accelerates drafts, versions and creative iterations — but impact comes when you combine it with human editorial judgment, on-page SEO and a quality process. We avoid “content at scale” with low usefulness: we prioritise deep, clear, verifiable pieces with scannable structure (summaries, lists, tables and steps) and your brand voice.
To guarantee accuracy and business fit we use RAG (your sources and docs) when relevant, human editing & QA (HITL), and coherent semantic markup (Service/FAQ/HowTo/Product). The result: assets that match user intent, are easy to cite in AI-search experiences and, most importantly, move metrics (qualified visits, leads, per-channel activation).
What we do (multiformat + managed service)
AI writing + human editing & SEO
Articles, landings, product pages and emails with intent-driven briefs, brand voice and on-page SEO. We publish to your CMS and interlink clusters to capture real demand.
Commercial images that sell
Product, lifestyle and ad creatives with human QA, IPTC/XMP metadata and version control in your DAM. Per-use/per-channel packs for e-commerce and campaigns.
Script, avatars/dubbing and per-channel versions
From one master we produce 16:9 / 1:1 / 9:16 versions with captions and transcript. Real multilingual and responsible labeling where applicable.
Natural voiceovers & ethical cloning (with consent)
Podcasts, audiobooks and voice-over with linguistic & technical QA. Delivery with transcript and metadata for accessibility and SEO.
AI SEO (on-page, off-page & technical)
Audit, “citable” content, structured data, Digital PR and preparation for AI Overviews. Fewer pieces, more usefulness & results.
Marketing automation & content repurposing
Scheduling, nurturing and personalisation. We orchestrate campaigns and distribute your content per channel with testing and UTM tagging.
6-step methodology (HITL + RAG + on-page SEO)
- Discovery & KPIs: goals, ICP, key messages and channels. We align brand voice and define jobs-to-be-done.
- Intent-driven keyword research: entity map, questions and subtopics by funnel stage (TOFU/MOFU/BOFU).
- Brief + guides: tone, style, examples and brand “non-negotiables” to keep consistency across pieces and teams.
- AI generation + RAG: we connect internal/public sources, cite data and produce structured drafts.
- Human editing & QA: fact-checking, natural reading, coherence and bias control. Legal review if needed.
- On-page SEO & publishing: titles, metas, H2/H3, schema, internal links, optimised images and measurable CTAs.
What we deliver (clarity for teams & channels)
- CMS-ready text (HTML/Markdown) with metadata, links and structured data.
- Optimised images (WebP/AVIF) with IPTC/XMP and version control in DAM.
- Videos MP4 + SRT captions + accessible transcript, per-channel versions.
- Language packs (EN/ES/CAT/FR/DE/IT/PT) and dubbing/subtitles when applicable.
- Documentation of sources & licenses, plus optional AI labeling.
Business benefits
Speed & controlled volume
More pieces and variations without multiplying shoot/layout costs. Launch campaigns in days, not weeks.
Multiformat brand consistency
Style guides, prompts and visual templates; human review on every delivery to keep identity and tone.
SEO & discoverability
Intent-fit structure, “citable” content, structured data and smart internal linking.
Transparency & compliance
AI labeling options and traceability metadata (IPTC/XMP) to align assets with policies and regulation.
Trust & compliance
AI content ≠ “low-value content”. We work with human editing & curation, document sources, apply IPTC/XMP metadata and offer responsible labeling (visible & technical) when AI intervention is substantial.
We also integrate delivery with your DAM/CMS and keep a per-batch changelog for audit. For sensitive industries, we add legal review before publishing.
Use cases by industry (examples)
SaaS / B2B
Long-form guides, playbooks and video tutorials; CRM integration and automation to nurture leads and sales.
Retail / e-commerce
Product pages, comparisons and ad creatives; ever-fresh catalog ready for marketplaces.
Training & HR
Micro-learning with avatars, natural voices and accessible captions; LMS export and documentation.
Tourism / Real estate
9:16 vertical videos, tours and AI renders to capture mobile attention and accelerate conversion.
See some success stories →
DIY tool vs. Bastelia (managed service)
| DIY tool | Bastelia | |
|---|---|---|
| Speed | High | High + process (brief, QA, publishing) |
| Quality & tone | Irregular | Human editing + style guide |
| On-page SEO | Basic | Metas, H2/H3, schema, internal linking |
| Compliance | It depends | Labeling/metadata + licenses |
| Multiformat | Limited | Text, image, video, audio |
| Integration | Loose exports | CMS/DAM/CRM + automation |
Collaboration models
Starter · Test & demo
- 1 piece (text/image/video/audio) tailored to your industry.
- Basic on-page SEO and publishing checklist.
- Delivery in 3–5 days (scope-dependent).
Growth · Campaign
- Intent-based content cluster + creatives.
- Per-channel variants and title/snippet tests.
- Multiformat package (text/image/video) and editorial calendar.
Scale · Program
- Editorial governance, multilingual and DAM.
- CMS/CRM/Ads integration and automation.
- Legal review/AI labeling where needed.
Frequently asked questions
Does Google penalise AI-generated content?
Not for being AI. What’s penalised is spam and low-value abuse. That’s why we pair generation with human editing, sources and E-E-A-T.
Can you label AI-generated content?
Yes. When AI involvement is substantial we include a visible notice and technical metadata for traceability (IPTC/XMP) and compliance.
Do you publish directly to our CMS/DAM?
We deliver in HTML/Markdown and, if you grant access, we publish to your CMS and upload to DAM with proper naming and versioning.
How do you guarantee rights and licenses?
We work with client assets or approved libraries, document origins and permissions, and log versions/uses per batch.
What metrics do you track for success?
Organic visibility, traffic and leads/MQL/SQL, video retention/CTR, per-channel asset usage and A/B tests.
Shall we talk?
Tell us your objective, audience, languages and timeline. We’ll propose the optimal mix of text/visual/video/audio and a first prototype to validate tone and style.