Bastelia | AI & Automation Solutions for Business (ROI in weeks)

Artificial Intelligence applied to business

We implement AI and automation with measurable results in weeks

At Bastelia we integrate automations, conversational agents (chat & voice), data/BI and AI-powered marketing on top of your current systems (ERP/CRM/helpdesk). We design with GDPR by design and orient every project to ROI, efficiency and quality.

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🎯ROI & KPIs

Hours saved/month thanks to RPA, OCR and agents that execute real tasks.
CSAT, FCR and AHT in support: 24/7 responses and context-rich handoff.
Conversion in marketing & sales: lead scoring and omnichannel nurtures.
Security & compliance: minimization, retention and traceability.

4-step methodology: assessment → design → secure integration → continuous improvement.

Aerial view of loading docks and trucks — AI impact in operations — Operations with AI (forecasting, inventory, routes)

1) Data foundation & Compliance

Source inventory, data quality, event tagging and governance (roles, retention and audit). We make your data AI-ready without rebuilding your stack.

Connectors to ERP/CRM/helpdesk and secure storage.
Dataset catalog and retention policies aligned with GDPR.
Quality KPIs and traceability of generated responses.

2) Operational AI & agents

Models that understand, reason and act: web/WhatsApp/voice agents, back-office copilots and automations with RPA/OCR via API.

Conversational agents with function calling (tickets, orders, bookings).
RPA + OCR: data entry, reconciliations and validations.
Productivity copilots (summaries, drafts, search).

3) Measurement & growth

Dashboards with business KPIs: hours saved, conversion, SLAs, quality. Living roadmap by waves, A/B testing and security hardening.

Impact panel by area and by use case.
Alerts and continuous-improvement playbooks.
Team enablement to operate and scale autonomously.

Solutions by area

We apply AI where it generates the most return

Abstraction of data and automation for finance

Finance & Control (FP&A, Treasury, Accounting)

Cash forecasting, faster close & reconciliations, anomaly detection, automatic narratives for committees and actionable control dashboards. We integrate with existing ERP, banking and BI.

Network and signal: AI marketing and CRM

Marketing & Sales (CRM)

Predictive lead scoring, omnichannel nurtures (Email/SMS/WhatsApp), sales assistants and revenue reporting by stage (MQL→SQL→Won). We build on your current CRM.

Logistics: docks and optimized routes with AI

Operations & Logistics

Demand forecasting, dynamic inventory, automatic replenishment and route optimization with live traffic. Vision-based quality and predictive maintenance.

Customer Support & AI Agents (web/WhatsApp/voice)

24/7 answers grounded in your sources, action execution (orders, bookings, tickets) and smooth human handoff with full context.

Data, BI & Analytics

Dashboards with natural-language Q&A, actionable metrics and anomaly alerts. Documentation, lineage and change control for audit.

Compliance & Legal Tech

Data governance, retention policies, contract reviews and model audit. Risk-proportionate design and default guardrails.

Express assessment (2–3 weeks)

Process/data inventory, technical feasibility and business case. We select quick wins with immediate impact and define KPIs (hours saved, CSAT, conversion, SLAs).

Pilot with clear metrics

Prototype on real data and concrete channels. Observability from day one: deflection, FCR, AHT, assisted revenue and source traceability.

Rollout & continuous improvement

API/RPA integrations, security and governance. We iterate on models, prompts and operating rules. Team training to operate and scale autonomously.

Collaboration models

Choose how to start (and measure progress)

Pilot

High-ROI case

1–2 critical use cases and 1 channel (web or WhatsApp/voice). Success indicators and comparable baselines. Ideal to validate in weeks.

I want a pilot

Growth

Cross-department

More channels, area verticalization and expanded reporting. Additional connectors to CRM/ERP/helpdesk and BI.

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Enterprise

Governance & scale

Multi-language, SSO, audit and data governance. SLAs and advanced support. Annual roadmap and hardened security.

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FAQs

We answer the usual questions before the demo

Do I need to change my ERP/CRM to use AI?

No. We integrate via APIs, native connectors or an RPA bridge. We build on your stack and prioritize the highest-ROI cases.

How do we measure project success?

We define business KPIs (hours saved, CSAT/FCR/AHT, conversion, SLAs and quality). Baseline dashboard and wave-by-wave tracking.

What about privacy and GDPR?

Privacy-by-design: minimization, retention, roles, encryption and traceability. Human review where it impacts customers or regulation.